Netflix/OTT Platforms/ Series Addictions
- Ending every episode with an acute stress of not knowing what is going to happen next. Most importantly you don’t have to wait till next episode unlike TV serials. It is readily available. So, you are compelled to watch all the episodes fully.
- Reed Hastings, Netflix’s CEO, has said its biggest competitor is sleep
- ‘No commercial breaks’ makes it addictive
- They form profiles based on your viewed movies/shows and suggest shows using the algorithm.
- Loneliness is taken care by watching it. Love & Belongingness need is taken care.
- Transition to new episode in 15–20 seconds, barely giving you a break in between to get up for a drink of water.
- Almost all the OTT platforms started providing many language movies with regional languages subtitles.